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Gap Launches Pop-Up Store in Los Angeles
August 10, 2009
San Francisco-based The Gap Inc. has launched a pop-up store on Robertson Boulevard in Los Angeles to showcase its new premium denim collection, reports the Los Angeles Times. The pop-up store, called the 1969 Jeans Shop, will carry the company's new 1969 Premium Jeans denim line, named to reference the year Gap was founded. Company executives hope that the jeans collection will help Gap break into the designer denim market, which has somewhat successfully curbed the effects of the recession. The 1969 Jeans Shop will be open until Sept. 27.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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