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DSW to Open 30 Stores in 2008
July 08, 2008
Columbus, Ohio-based DSW Inc. announced the opening of a new store at the Plaza Imperial Valley in El Centro, Calif., on July 10, one of 30 new stores planned for 2008. The new 20,000-sq.-ft. store, which is the first DSW in the Yuma/El Centro area, is part of the company's recent expansion efforts. In 2007, DSW opened 37 stores in strategic markets. DSW also recently launched DSW.com. The El Centro location features hardwood floors, brick walls and accent walls marked with DSW signature phrases, modern fixtures, sleek merchandise displays and seating. As of July 6, DSW operated 271 stores in 37 states.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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