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Nordstrom to Add Mini Boden Children's Collection to 57 Additional Locations
March 03, 2010
Seattle-based Nordstrom Inc. announced that it will add the Mini Boden children's wear collection to 57 additional stores across the country, as well as to its online store, beginning mid-February. The Mini Boden line will be featured in the Infants, Toddlers, Girls and Boys departments. Nordstrom is the first store in the United States to carry the British children's clothing brand. In August 2009, a selection of Mini Boden merchandise made its debut in seven Nordstrom stores, including Seattle; San Jose, Calif.; Skokie, Ill.; Paramus, N.J.; McLean Va.; Brea, Calif.; and Dallas. Nordstrom currently operates 112 full-line stores, 70 Nordstrom Racks, two Jeffrey boutiques and one clearance store.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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