True Religion to Open First London Store

True Religion to Open First London Store
March 18, 2010

Vernon, Calif.-based True Religion Apparel Inc. announced that the company’s first branded retail store in the United Kingdom is scheduled to open in London this June. Located at 27 James St., the 1,507-sq.-ft. store will be a freestanding location in the heart of London’s vibrant Covent Garden district. Similar to True Religion branded retail stores in the U.S., the store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, expanding denim, sportswear and handbag collection, and a full range of licensed merchandise. “London is a strong market for our brand and the ideal city to debut a True Religion branded store in the U.K.,” said Michael Buckley, president of True Religion Apparel Inc. “Based on the growing worldwide demand for our merchandise, we see tremendous upside to our international business. In addition to our London store, we plan to open premium branded stores in Tokyo and Toronto in 2010. We are evaluating our international opportunities on a market-by-market basis, and look forward to achieving significant international growth in coming years.”