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Destination Maternity Opens Two More Shop-In-Shops in India
February 03, 2010
Philadelphia-based maternity apparel retailer Destination Maternity Corp. has opened two more Motherhood Maternity shop-in-shops in India. The in-store shops are found in Mom & Me stores, which are owned and operated by Mahindra Retail, part of the Mahindra Group, Destination Maternity's franchisee in India. Including these two new locations at the Center Square Mall in Vododara and the Gulmohar Park Mall in Ahmedabad, there are now a total of nine Motherhood shop-in-shops inside Mom & Me stores in India. Under a multiyear franchise agreement, Destination Maternity has granted Mahindra Retail the exclusive rights to operate branded retail locations and market merchandise under the company's Motherhood Maternity, Destination Maternity and A Pea in the Pod brands in India.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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