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CBX Names New VP, Business Development
June 22, 2009
CBX, a New York-based strategic branding firm, has hired Dimitri Vermès as vice president, business development. In this new position, Vermès will be responsible for growing and diversifying CBX’s retail portfolio. Prior to joining CBX, Vermès was vice president of RYA Design Consultancy, where he led new business efforts, marketing and communications for both the New York and Dallas offices. He was also a partner and vice president of marketing for eight years at GRID2 International, where he was responsible for new business and strategic branding efforts on an international level.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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