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CompUSA Debuts Three New Stores Featuring "Retail 2.0"
February 22, 2010
CompUSA announced the opening of three new retail stores in Houston; Newark, Del.; and Euless, Texas. These new openings make a total of 32 CompUSA stores in the United States and Puerto Rico. All three stores are fully integrated with Retail 2.0, CompUSA's pioneering concept that "empowers shoppers by placing the Internet at arms' reach on nearly 300 screens throughout the store," from laptops to desktops to HDTVs. Consumers can access full product information, including image galleries, product manuals, customer reviews, price comparisons, compatible products available in-store and even video demonstrations, via the touchscreens. Customers are also free to browse competitor sites and comparison shop. The Houston store is open for business, followed by the opening of the Newark store in mid-February and the Euless store in several weeks.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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