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Walmart Opens In-Store Twilight Shops Nationwide
March 16, 2010
Bentonville, Ark.-based Wal-Mart Stores Inc. has announced the official opening of its "Twilight Saga Shops" today in 2,600 Walmart stores across the country. The in-store shops kick off the preparation for the upcoming DVD release of "The Twilight Saga: New Moon," at 12:01 a.m. on March 20. Last year's Twilight DVD release broke historic sales as thousands of fans flocked to midnight retail parties to purchase copies. Walmart's Twilight Saga Shops will provide a dedicated shopping experience for fans to bite into a variety of "Twilight-themed" clothing, jewelry and merchandise. Inspired by the competition between Edward and Jacob for Bella's heart, separate sections for Edward with vampire-fan items or for Jacob with wolf-fan items are featured. The in-store shops are open now through mid-April--for a complete list of participating locations, visit www.walmart.com/twilight.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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