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Macy's to Open Bloomingdale's Outlet Stores
January 22, 2010

Cincinnati-based Macy's Inc. announced plans to launch a new Bloomingdale's Outlet store concept in 2010. Subject to final lease agreements, plans call for four new Bloomingdale's Outlets, each with approximately 25,000 sq. ft., to open in summer or fall 2010. The stores will be located in the following shopping centers with an upscale outlet store focus: Bergen Town Center, Paramus, N.J.; Dolphin Mall, Miami; Potomac Mills, Woodbridge, Va.; and Sawgrass Mills, Sunrise, Fla. Additional Bloomingdale's Outlet stores are expected to roll out to selected locations across the country in 2011 and beyond. "We have been studying the opportunities for entering the off-the-mall outlet business for some time, and the timing now is right given the consumer's particular focus on value in addition to fashion and quality," said Terry J. Lundgren, chairman, president and CEO of Macy's Inc.

Bloomingdale's Outlet stores will offer a range of apparel and accessories, including women's ready-to-wear, men's, children's, women's shoes, fashion accessories, jewelry, handbags and intimate apparel. "Bloomingdale's Outlet stores are an opportunity to expand our presence in new and existing markets, as well as to remove clearance from full-line Bloomingdale's stores in a timely manner," said Michael Gould, Bloomingdale's chairman and CEO. "The customer experience in these stores will reflect the Bloomingdale's brand with a strong value message." Arnold Orlick, a former division principal when Macy's Inc. was known as Federated Department Stores Inc., will rejoin Bloomingdale's as senior vice president for outlet stores in a new role to lead and develop the outlet stores business.


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Video: Inside JCPenney’s Manhattan Mall Store
DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.



 
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