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Sharper Image Signs Brand Licensing Agreement
March 18, 2008
San Francisco-based Sharper Image Corp. announced a multiyear licensing agreement with Doylestown, Pa.-based ARG Manufacturing Inc. Under the new agreement, the two companies will create Sharper Image brand food preparation tools, such as spatulas, spoons, ladles, whisks, slicers, peelers, salad spinners, pizza cutters, ice cream scoops, mandolin slicers, bakeware and barbeque tools. According to Sharper Image, the new products will be available by fall 2008. “We are very pleased to have ARG as a new licensee," said John W. Spotts, senior vice president of brand licensing for Sharper Image. "This new license marks an expanded presence in kitchen products for The Sharper Image. Unique kitchen products with innovative features are an important category for the brand, and these high quality tools and bakeware will enhance our customers’ kitchen experience.” Sharper Image operates 185 stores in 40 states and the District of Columbia.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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