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Via Spiga Opens SoHo Store
November 21, 2008
Brown Shoe Co. Inc. recently opened its flagship Via Spiga store in Manhattan's SoHo neighborhood. Located at 487 Broadway, the store is designed to immerse consumers in the brand's namesake Via della Spiga, a popular boutique-filled avenue in Milan, Italy. The women's footwear collection, which includes some styles that are exclusive to the SoHo store, is combined with Via Spiga handbags, coats, belts, eyewear and men's footwear. Via Spiga's SoHo store will offer the Vena Cava for Via Spiga Spring 2009 footwear collection, a collaboration with Vena Cava fashion designers Lisa Mayock and Sophie Buhai.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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