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Aeropostale to Roll Out Stores to Puerto Rico
May 05, 2008
New York-based teen retailer Aeropostale announced plans to roll out stores to Puerto Rico. The company will open its first Puerto Rico store at Plaza Carolina in Carolina. The remainder of the initial roll out will occur in the weeks following at Plaza Las Americas in San Juan, and in the latter part of the year at The Prime Outlet Puerto Rico in Barcelonesa. "We're excited to be expanding Aeropostale in Puerto Rico," said Tom Johnson, COO, Aeropostale. "We feel Puerto Rico is the natural next step as we continue to connect with our core customer, young men and women." The openings will be supported through an integrated marketing effort, including outdoor advertising, in-mall marketing, radio remotes and in-store grand opening giveaways. The company plans to open an estimated 10 to 12 additional stores by 2010. Puerto Rico is Aeropostale's second expansion outside the United States. In 2007, Aeropostale opened 15 stores in Canada.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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