The façade, the very first touchpoint of consumer interaction, reinforces the Tashi brand identity. The exterior attracts attention, presents a fashion statement and educates the shopper. The logo, represented by three dots, becomes a symbol of "Tashi" (meaning prosperity and well being) and signifies “Trust, Reliability and Service”—three key attributes of parent company Tata Intl. In a shopping area of the city that radiates maximum visual stimulation, an overscaled stiletto sculpture acts as a signature beacon for the shoe lover. At 7 ft. high and with a 50-in. heel, the shoe measures 11 ft. from end-to-end.