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Miffy Shop-in-Shop, V
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The inaugural Miffy shop-in-shop, designed by Amsterdam-based UXUS, is located within the V&D (Vroom & Dreesman) department store in Amsterdam. The inspiration for the Miffy shopping experience is based on the idea of a ‘Coloring Book Village’ and follows Miffy’s Dutch creator Dick Bruna’s graphic style, inviting customers to browse and explore a world of Miffy products.