Presented by:
A&W Canada
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Working closely with the A&W team, Cincinnati-based FRCH Design Worldwide was tasked with creating a burger destination for a more mobile, youthful, urban consumer in city centers throughout Canada. The transparent storefront catches the attention of a fast-paced sidewalk crowd and projects a strong brand presence among the visual clutter of the city. A&W’s iconic orange brand color frames the storefront and suggests a portal just behind the storefront glazing.