Toys "R" Us to Open 600 Pop-up Stores
September 10, 2010
Wayne, N.J.-based Toys "R" Us plans to open 600 pop-up stores this fall, according to The Wall Street Journal. This will double the number of Toys "R" Us stores in the United States and make use of vacant shopping mall space, just in time for the holiday season. Last year, the company opened 90 temporary stores—called Toys "R" Us Express—many in spaces previously occupied by KB Toys, which went under in 2009. In addition, Toys "R" Us added holiday toy sections to its 260 Babies "R" Us locations, and plans to do so again this year. "We did it last year and it worked," said Gerald Storch, CEO of Toys "R" Us. "Our customers told us they liked the convenience of buying toys where they were shopping for other holiday gifts."
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