Duane Reade Debuts "Up Market" Store in New York's Financial District
July 10, 2012
Drugstore retailer Duane Reade, a division of Deerfield, Ill.-based Walgreens, has officially debuted a 22,000-sq.-ft. "up market" store concept in New York's Financial District. Located in the historic American Surety building at 100 Broadway, the 24-hour store features exclusive offerings and amenities, including an in-store museum quality exhibit that pays homage to the neighborhood of downtown Manhattan. "The concept-forward store design fits the rich innovative structural history of 100 Broadway, while incorporating the best ideas of Duane Reade and Walgreens, partnering to create a truly unique store experience," said Michael De Fazio, senior director of store concepts, Duane Reade.
Expanding upon the "up market" concept, the store features numerous fresh-food offerings, such as smoothies, sushi and Fro-Yo, as well as a gourmet salad bar, self-serve hot soups and a cafe with a full-time barista. The store's pharmacy services aim to enhance the customer experience, with pharmacists placed out front (rather than behind the counter) to engage with customers. Additionally, the store is equipped with a private consultation room and Express Rx kiosks.