Ben & Jerry's Continues to Roll Out New Store Design
September 03, 2013
South Burlington, Vt.-based Ben & Jerry’s is accelerating its store remodeling effort, which it launched in 2008, according to CNNMoney. The new design features ceramic tile that evokes maple wood, light bulbs made from antique milk bottles and pastoral farm scenes on the walls. Since Ben & Jerry’s brought in San Francisco-based Tesser to create the look five years ago, the company has been introducing it in select stores. So far, about half of Ben & Jerry’s 600 global stores have received upgrades. In the last two years, the pace of change has accelerated as the company dedicates more money to matching franchisees’ investments in renovation.