Stockholm-based fashion brand Björn Borg debuted in China, with an in-store shop in a Sogo Department store in Shanghai. In addition to its debut in the Sogo store, which is located on Shanghai’s West Nanjing Road, the retailer also announced a collaboration with Chinese Web retailer Taobao to sell its range online. The retailer plans to continue expanding in China, with plans to open a number of additional stores in Shanghai.
