Bruegger’s, Caribou to Open Co-Branded Stores
September 25, 2013
Burlington, Vt.-based Bruegger’s Bagels and Minneapolis-based Caribou Coffee will open two co-branded units in the Minneapolis market, according to Restaurant News. Ten of Bruegger’s Minneapolis-area stores are located next door to Caribou Coffee restaurants. Both companies have seen strong sales at these restaurants and have decided to test whether co-branded stores will produce the same strong performance. Bruegger’s and Caribou will keep their next-door restaurants, build ground-up, co-located units, and also test remodeled stores where a Caribou location imports some Bruegger’s products, signage and décor elements, and vice versa.