Build-A-Bear Workshop to Open FAO Schwarz In-Store Shop
October 24, 2013
St. Louis-based Build-A-Bear Workshop plans to open a shop within the FAO Schwarz Fifth Avenue flagship store in New York. Opening in early November, the location will mark the first Build-A-Bear Workshop in-store shop in the United States. The company worked with Microsoft, Samsung and other technology companies to create the store design, which includes a touchscreen storefront display, interactive “love me” and “stuff me” stations, a “hear me” station where music and sounds can be added to the stuffed animals, and more. There currently are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America.