Houston-based CITGO Petroleum Corp. recently revealed its new retail street image design for its branded locations nationwide. The fresh, new look features a mostly red triform design on the retail canopy, pump and Quick Lube building. CITGO executives are confident that the new design will attract more customers to its branded locations. "We are actively thinking about the future and want to provide our marketers and retailers with an updated, refreshed look that is distinguishable from the competition," said Gustavo Velasquez, vice president of supply and marketing for CITGO. "The new image will help our local marketers and retailers attract more business and, at the same time, make an impact in their local communities." CITGO’s goal is to have the new street image installed at each of its 6,500 locally-owned, CITGO-branded gasoline and 200 CITGO Fast Lube stations in the next few years.
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