Crossmark to Acquire Consumer-Engagement Firm
August 28, 2013
Plano, Texas-based Crossmark has reached a definitive agreement to acquire Chicago-based consumer-engagement company Marketing Werks. The transaction will add out-of-store consumer-engagement expertise to Crossmark’s marketing services division. Marketing Werks, founded in 1987, creates persuasive, personal, experiential marketing campaigns. The company has worked with clients, such as Verizon, Walgreens, Chase and more. The acquisition will have no impact on the day-to-day operations of either company and is expected to close August 31.