Entravision Communications Launches Luminar
September 10, 2012
Entravision Communications Corp. recently debuted Luminar, an analytics and modeling provider focused specifically on connecting marketers with U.S. Latino consumers. Luminar helps clients identify predictable models of consumers’ behavior to allow companies to reach, upsell and retain Latino consumers more effectively. The company offers three core solutions—the Luminar Insights App, Customer Decision Engine and Real-Time Cloud insights— to clients in a variety of industries, including retail, consumer packaged goods, political, telecommunications, media, automotive and financial. Leveraging proprietary analytics and modeling technology that unlocks “big data,” the company provides business intelligence, robust data analytics and real-time insights that can lead to greater return on investment on Latino marketing strategies.