Hugo Boss Updates Men’s Presence at Saks
July 02, 2012
German brand Hugo Boss has debuted a revamped Boss Men’s Shop at Saks Fifth Avenue, according to www.wwd.com. Ten locations boast the refreshed Boss shops, which feature state-of-the-art lighting, backlit logos, fabric wall panels, black steel, oak and high-gloss surfaces. The retailer also opened its first-ever Hugo Men’s Shop at the Saks flagship in New York. The 500-sq.-ft. shop features gray shades accented with Hugo’s signature red, bronze-tinted glass, as well as white lacquered and mirrored surfaces.