Monroe, Mich.-based La-Z-Boy has debuted a new store concept focused on aligning with the brand’s marketing message “Live Life Comfortably.” Designed in collaboration with Dayton, Ohio-based Interbrand Design Forum, the first prototype store was a remodel of the 13,000-sq.-ft. Warwick, R.I., store, which opened in July 2011. The design features a rotunda entrance with an arced welcome graphic that displays the store’s brand message “Live Life Comfortably.” The layout divides the space by lifestyle from contemporary to classic, rather than by room. The design also features warm graphics, rounded edges, and a new palette of branded finishes with a residential, premium feel. Currently, there are four stores in the United States featuring the new concept.
