Maison Birks to Make International Debut
October 21, 2013
Canadian jeweler Maison Birks will open a store in China in early 2014, marking its first store outside of North America. The store, which will be located at the brand new Xanadu Plaza in the Central Business District of Beijing, will feature a store design by Montreal-based design firm Sid Lee. Inspired by Birks’ latest branding and visual platform, the Maison Birks store in Beijing will offer a refreshing shopping experience where the brand’s history will be leveraged in order for Chinese customers to discover the brand’s unique attributes. Birks Group Inc. operates 53 jewelry stores in Canada and the United States under the Maison Birks, Mayors, Brinkhaus and Rolex banners.