Martha Stewart Appoints Former Anthropologie Exec as VP, E-Commerce
June 11, 2012
New York-based Martha Stewart Living Omnimedia Inc. (MSLO) has appointed Michael Robinson to the newly created position of vice president of e-commerce. He will be responsible for building out the company's e-commerce presence, including the site the company is jointly developing with J.C. Penney Co. Inc., which is slated to launch in 2013. He is reporting to Lisa Gersh, president and COO of MSLO.
Robinson brings retail, direct-to-consumer and digital experience to MSLO. He joins the company from Anthropologie, where he built and managed the brand's website and catalog businesses, serving most recently as head of e-commerce for Europe and the U.K. Prior to that, he was a retail consultant and held managerial and planning positions at Smith & Hawken and Banana Republic.
"Michael brings a great background from several innovative, successful lifestyle retail brands, as well as an understanding of the markets we're targeting and the best ways to attract those consumers to an e-commerce environment," Gersh said. "He's very well positioned to drive an important company initiative as we expand our e-commerce business in conjunction with J.C. Penney."