Momentum Worldwide Acquires ChaseDesign
September 05, 2012
New York-based Momentum Worldwide has acquired design consultancy firm ChaseDesign and its subsidiary 10Red Design. With this partnership, Momentum creates a comprehensive shopper marketing offering, encompassing shopper research, behavior-based retailing technology, and e-commerce across out-of-store, in-store and point-of-purchase. ChaseDesign and 10Red will continue to operate as autonomous brands with their own sets of clients under the leadership of President Marty Cregg and Executive Vice President Peter Lynch. The two companies will work in strategic alignment with Momentum to pursue growth opportunities for clients and leverage the combined organizations to create new capabilities for CPG companies.