NRF: Black Friday Shopping to Increase
November 19, 2010
According to a preliminary Black Friday shopping survey, conducted for the National Retail Federation (NRF) by BIGresearch, up to 138 million consumers plan to shop on Black Friday weekend (Friday, Saturday and Sunday) this year, up from the 134 million people who planned to do so in 2009. According to the survey, approximately 60 million shoppers said they will definitely hit the stores, while another 78 million said they plan to wait and see if the bargains are worth braving the cold and the crowds. "The rules for Black Friday have changed significantly," said Matthew Shay, president and CEO for NRF. "Instead of waiting until Thanksgiving Day to announce their promotions, many retailers are getting shoppers excited about Black Friday by offering sneak peeks of deals in advance, using social media to create buzz, or teasing upcoming deals on their websites."