NRF Launches Integrated Mobile Initiative
September 05, 2012
The National Retail Federation (NRF), in partnership with its member companies, recently launched an Integrated Mobile Initiative (IMI). Led by Vicki Cantrell, NRF’s senior vice president of communities and executive director of Shop.org, the initiative draws from the company’s membership base of more than 9,000 companies and industry experts. It explores the scope of issues that mobile impacts and offers best practices, case studies, educational content, thought leadership and more. Additionally, the IMI aims to further strengthen NRF’s message that policies that hinder innovation will inhibit retail companies from catering to consumers all over the world. A centerpiece of the IMI is its website, www.NRFMobile.com, which offers original research infographics, policy information and more.