NRF: Total Halloween Spending to Reach $6.9 Billion
September 25, 2013
According to the National Retail Federation’s (NRF) Halloween spending survey, conducted by Prosper Insights & Analytics, the average person celebrating Halloween is expected to spend $75.03, down from $79.82 last year, with total spending expected to reach $6.9 billion. Overall, average spending on Halloween has increased 54.7 percent since 2005.
According to the survey, 43.6 percent of people plan to dress up and will spend a total of $2.6 billion on costumes. Specifically, consumers will shell out $1.04 billion on children’s costumes, and $1.22 billion on adult costumes.
Additionally, 13.8 percent of those celebrating will purchase costumes for their pets, spending approximately $330 million. Additionally, celebrants will spend $2.08 billion on candy and $360 million on greeting cards. Second only to Christmas in terms of spending on decorations, Americas will spend $1.96 billion on life-size skeletons, fake cob webs, mantle pieces and other decorations.