Nespresso Opens New York Pop-Up Boutique
October 02, 2013
Lausanne, Switzerland-based Nespresso has opened a pop-up boutique in New York’s historical Vanderbilt Hall at Grand Central Terminal. Open through Oct. 4, the pop-up boutique features a digital installation, “What Grand Cru Are You?” that makes a specific coffee recommendation based on participants’ answers to questions about their personality and taste preference. Visitors also can sample any of the brand’s 21 Grand Cru coffees while browsing. Currently, Nespresso operates approximately 300 boutiques worldwide.