Online boutique Piperlime, a subsidiary of San Francisco-based Gap Inc., has opened its first-ever bricks-and-mortar location in New York’s SoHo neighborhood. The 4,000-sq.-ft. store is styled as a boutique, with kiosks throughout the space linking directly to Piperlime.com and offering access to additional online products. A display of shoes in the center of the store spotlights the brand's heritage and its focus on shoes. The Piperlime brand originally launched in October of 2006.
