DDI - QVC Launches Pop-Up Store in NYC

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QVC Launches Pop-Up Store in NYC
August 26, 2010

West Chester, Pa.-based QVC Inc. announced plans to open its first pop-up store in New York’s Rockefeller Center for Fashion’s Night Out. The 14,000-sq.-ft. space will be located at 600 Fifth Avenue and will be open from September 10 to September 15, according to Women’s Wear Daily. In addition, 17 hours of programming will take place from the pop-up store and will feature QVC designers and associates, as well as an opening party. Items featured in the store will consist of fashion, beauty, home and electronics products. QVC features roughly 1,150 items per week via its 24-hour home shopping network.



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