RadioShack Opens Concept Store in Boston
October 21, 2013
Fort Worth, Texas-based RadioShack has opened its first Boston-area concept store in Cambridge, Mass. Located in Porter Square, the completely remodeled store features a more open format, showcases the company’s new look and incorporates interactive areas designed to help shoppers improve their technology profile. Design features include: newly configured displays that highlight in-demand brands; store fixtures that enable shoppers to find and compare products; and touchscreens and apps that help shoppers understand product benefits. The Cambridge location is the sixth concept store to open since the company began converting to the new format this summer. RadioShack currently operates more than 4,300 stores in the United States, 270 stores in Mexico, and approximately 1,000 dealer and other outlets worldwide.