Reebok Debuts Fitness Concept Store
August 20, 2012
Canton, Mass.-based Reebok has opened its first-ever U.S. Reebok Fitness Hub in New York, according to www.wwd.com. Located at 420 Fifth Ave., the 2,500-sq.-ft. concept store sits atop a 10,000-sq.-ft. Reebok CrossFit Box gym. The retail-fitness format is aimed at motivating consumers to both buy Reebok merchandise and have a full Reebok fitness experience. Reebok first introduced its Fitness Hub concept at the end of 2011 in Russia and Korea, and opened a third location in Dubai earlier this month. The stores boast a raw, creative feel and features a “fit” desk that anchors the center of the store.