Report: Spanish Language Usage Increases C-Store Shopping Frequency
June 27, 2012
According to a report released by The NPD Group, on average, Hispanics visit convenience stores more frequently on a monthly basis compared to non-Hispanics.
The NPD report, titled “The Hispanic Convenience Store Shopper,” found that Hispanics made almost two more visits a month than non-Hispanics to major oil chain c-stores, and nearly one more visit over a 30-day period to traditional c-stores than non-Hispanics.
Among Hispanic shoppers, the higher frequency of visits was largely attributed to Spanish-dominant shoppers, including bilingual and Spanish-only speakers. English-dominant Hispanic shoppers were more comparable to non-Hispanics. The study found that 10 percent of Hispanics select a c-store because a Spanish-speaking employee is available.
