Starbucks to Extend "Evening Day-Part" Concept
January 24, 2012
Seattle-based Starbucks Corp. announced plans to bring wine, beer and premium food offerings to a handful of locations in Atlanta and Southern California by the end of 2012. These stores, along with several others recently announced for the Chicago area, will be the first extensions of the evening day-part concept outside of the Pacific northwest. Five stores in the Seattle area and one in Portland, Ore., currently serve wine, beer and premium food. Late last year, Starbucks announced plans to bring the concept to five to seven locations in the Chicago area by the end of 2012. Additionally, Atlanta and Southern California each will see four to six stores, also by the end of 2012. As part of the expanded menu, these stores will serve premium food items, including savory snacks, small plates and hot flatbreads, as well as wine and beer.
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