Target Introduces Standalone Activewear Store
October 10, 2012
Minneapolis-based Target Corp. has opened a standalone C9 Active Apparel store in San Francisco, according to www.wwd.com. This is the first retail concept that the company has introduced not under its own name since closing its Everday Hero stores in 1997. The 3,000-sq.-ft. C9 Active Apparel store is located in Westfield’s Metreon complex just below the CityTarget. Designed internally by Target, the store does not feature any Target signage, and boasts an orange color scheme and an industrial feel, with concrete flooring and exposed ceilings. There are more than 300 styles of apparel merchandise, and 100 accessory and sporting goods items, including products that reference the store’s location with iconic San Francisco images, such as the Golden Gate Bridge. The city is key in the design of the space, with photographs taken in San Francisco of yoga, running and pick-up football throughout the store, and a map of San Francisco in the fitting room.