United Supermarkets’ Parent Changes Name
August 21, 2013
As part of a strategic branding initiative, Lubbock, Texas-based United Supermarkets’ parent company has changed its name to The United Family, according to Progressive Grocer. According to the company, the new name was selected to better reflect the company’s multiple store brands and family history. The company’s brand portfolio includes four retail brands: United Supermarkets, Market Street, Amigos and United Express, along with its subsidiary operations, R.C. Taylor Distributing, Praters and Llano Logistics. Now in its 97th year of operation, the family-owned grocery chain has stores in 30 markets across north and west Texas.