Williams-Sonoma Continues International Expansion
August 29, 2013
San Francisco-based Williams-Sonoma Inc. continues to expand its portfolio of brands internationally. Through a multiyear agreement with Stores Specialists Inc. (SSI), the company will make its next international debut in the Philippines. Pottery Barn and Pottery Barn Kids are the first brands the company will introduce in the country, with stores slated to open in Manila in early 2014. The agreement with SSI includes development rights in the Philippines for all of the brands in the Williams-Sonoma portfolio, including Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen and West Elm. In the past year, Williams-Sonoma has made multiple announcements surrounding its global expansion strategy, including the expansion of its Middle East retail footprint, as well as new company-owned stores in Australia and the United Kingdom.